World Industrial Design Day 2020: ″Design for Everyday Life”
In our everyday life people primarily experience the value and benefits of design through the objects and services that make their lives easier and more efficient. It is therefore no wonder that the events of the World Industrial Design Day in 2020 are organised around ″Design for Everyday Life” across the globe. Upon the call of the Hungarian Design Council, three design studios will each present a subjective mini video demonstrating how design is an integral part of every second of our lives to mark the World Design Day. These videos will also be a run-up event to the hybrid Budapest Design Day held in October predominantly in the online space.
The World Industrial Design Day launched by the World Design Organization is celebrated by the global design community annually on 29 June. The 2020 celebration focuses on the amazing power of “everyday design” and calls attention to the value and benefits design plays in the case of everyday objects and services too. Whether we are aware of it or not, design is present in our everyday lives from ordinary objects, equipment, devices and accessories to complex digital platforms and applications. Therefore, it is our objective if the utility of the added value created by design would be recognised by as many people as possible.
While the players of the Hungarian creative industry often achieve international success, it continues to be crucial to enhance design thinking among domestic businesses by shaping their attitudes and educating them in this regard, thus helping them to increase their competitiveness in the Hungarian and foreign markets alike.
″It is important that the players of the domestic design industry be made aware of the competitive advantage of patenting their innovations. SMEs with their own design models, for example, generate more income compared to those who do not own any intellectual property,” stressed Gyula Pomázi, the president of the Hungarian Intellectual Property Office and the Hungarian Design Council, in connection with the world design day. He added that development can only be achieved with new ideas and innovative thinking. The competition in the global market is astounding and getting a competitive advantage is a priority for all stakeholders; however, without the required patents owners will find themselves vulnerable.
This year will be unique since COVID-19 forced events into the online space everywhere in the world. Hungary will not be an exception to this and will celebrate the World Industrial Design Day, organised by the Hungarian Design council, which is a member of the World Design Organization, with online videos focusing on the role of design: the Hungarian Design Council invited three creative studios, each of them with a profile concentrating mainly on objects used in everyday life, to participate in this year’s celebration.
Flying Objects condensed the events of one day into its 1.5-minute video to draw attention to those well-designed objects that have been at our service for decades. In recent years, the projects of this boutique studio providing integrated services have won one important design award after the next: the Red Dot Design Award (on two occasions), the iF Design Award (once), and the Hungarian Design Award. Using an exciting visual approach characteristic of them, the video made by HYPENADHYPER for the World Industrial Design Day presents everyday and often iconic objects well known to most people. The third video was made by Maform Design Studio, a multiple Hungarian Design Award-winner, whose mission is to make people’s everyday lives easier through the latest technological and engineering innovations. In their video they lent four different personalities to a mundane object: a watering can.
The above videos, made for the World Industrial Design Day are also linked to the theme of the Budapest Design Week, to be held between 1st and 11th October this year. Adapting its programme to the current situation and following international examples, the organiser, the Hungarian Design Council, will move Hungary’s number one design festival mostly to the online space. The motto of this year’s hybrid edition of the Budapest Design Week, organised under the professional management of Judit Osvárt, a member of the Hungarian Design Council, is ″Keep it in circulation” and will concentrate on the circular approach and thus on a model that can contribute to making the world a liveable place.
Visitors can familiarise themselves with projects through online activities and contents in the areas of design and the circular economy providing viable and effective answers to the requirements of sustainability and can contribute to increasing the competitiveness of Hungarian SMEs.
Similarly to previous years, the primary aim of the Budapest Design Week is to provide a platform for as many players of the design scene as possible along with providing them with education and strengthening the connection between them and with the economic sphere; therefore, visitors will see the usual festival elements from the Open Studios, allowing an insight into the life of design studios, to workshops. Depending on the COVID-19 situation, the finalised programme will be published in August; the call containing the options to connect to the festival will also be made public soon.
The videos made for the World Industrial Design Day will be launched on the online sites and social media channels of the Hungarian Design Council and the Budapest Design Week on 29 June.
The patron and sponsor of the Budapest Design Week is the Hungarian Intellectual Property Office and its organiser is the Hungarian Design Council.